I’m undertaking a 1000-day reinvention project, focused on launching a writing and advisory business around personal finance for GenXers. I’m blogging here daily to track my progress. In Wednesday Website, I explore and plan for some improvement to my website.
My website is a motley assortment of abstract art and reinvention content right now. Where should I go with it? Does it make sense to continue hosting both art and reinvention content here? What about personal finance content?
It’s of course helpful to begin with the end in mind. Eventually, I want to provide free and premium content about personal finance and related topics for Gen Xers. This website serves as my “brand’s” home online. While I don’t really love thinking of myself as a brand, it likely makes the most sense to do that for now. I want people to eventually think of me as the go-to expert on personal finance for Gen X. I don’t want to build a separate brand (hence my use of this website rather than another for the 1000-day project content).
In the short run, I’d like to provide a downloadable guide to flexibly adapting your portfolio allocations based on current market indicators. I have been thinking about this as “market timing” but that term is overloaded and likely to trigger negative reactions. So I’m considering alternatives. Here are a few from ChatGPT, based on my description of what my approach will do:
- Adaptive Investment Positioning
- Dynamic Positioning
- Performance-Aware Allocation
- Momentum- and Volatility-Aware Allocation (MVAA?)
- Behavioral Drift Control
Here’s what ChatGPT and I came up with to describe my evolving investment approach:
Introducing Active Adaptive Allocation
Most investing strategies fall into two camps: passive, which assumes markets always work themselves out, and active, which often relies on predictions and hunches. Active Adaptive Allocation offers a third path. It’s a disciplined, rule-based approach that adjusts your portfolio based on actual market behavior—specifically momentum, volatility, and price trends. Instead of targeting a fixed allocation or trying to outguess the future, this strategy responds to what’s happening now. Each month, you assess signals and adjust positions accordingly—adding to strength, trimming weakness, and staying aligned with evolving conditions.
Many investors aren’t wired to “just ride it out.” When markets stumble, they panic—pulling money out at the wrong time and missing the recovery. The real challenge isn’t getting out, it’s knowing when to get back in. Active Adaptive Allocation helps solve that. By following clear, data-driven signals instead of gut feelings or headlines, it gives investors a structured way to step back in—or stay in—with confidence. It’s not about predicting the future, but about staying grounded in the present so emotions don’t sabotage long-term performance.
This leads me to think maybe I eventually want to become a registered investment advisor so that I can manage other people’s money. That’s a new idea for me. If I did that, I’d need a separate website for my asset management business. I don’t think I really need that now, though it may be helpful to put my personal finance content on its own site to prepare for that.
Is there a site I could establish that could both host my educational personal finance content and later become the home for an investment advisory business? Every time I create separate websites from this one I eventually end up back here. So maybe for now, I just host that content here.